Business will thrive with this comprehensive guide of adding a spa to the salon, whether that’s finding the perfect location or determining hours of operations.
Salons and spas often offer services that cannot be duplicated at home or at least not replicated to the extent of a professional—these services are often called “recession proof.” According to the South West News Service and the New York Post, the average woman spends nearly a quarter of a million dollars on their appearance in their lifetime. In other words, people are willing to spill out hundreds of dollars a month to have the best hair, clothing, or skin, which gives future spa owners the perfect environment to start the process of implementing a spa into a salon.
Types of Spa Services
The range of spa services is genuinely astonishing, but we have laid out the top services provided by spa owners below:
- Massage (acupressure, abdominal, deep tissue)
- Exfoliation (facial, body)
- Body Wraps Waxing (face, arms, underarms, bikini, legs)
- Hydrotherapy Treatment (Hot tub treatments, whirlpool)
- Makeup Services (eyelash/eyebrow tinting, color analysis, ear piercing)
Weigh the cost of equipment like spa chairs or portable foot spas when deciding what services to provide first. Hydrotherapy treatments, like whirlpool baths, will require the most outlay of money in comparison to other services like waxing and makeup. To get a spa up and running faster, start basic with the massages, waxings, and body wraps!
The beauty business does not operate on a nine to five, Monday to Friday schedule. Along with a salon, a spa will almost always be open on the weekends and have varying hours during the week to accommodate busy client schedules.
It’s essential to set the pricing just right. Too high = limiting the number of people who can afford the service. Too low = limiting the profit potential. The demographics of the salon and spa will play a direct factor in the pricing category decision. For example, the average pedicure price in Boston is $27.96 in comparison to Houston coming in at $19.90. Taking demographics into consideration is a must when deciding how to price new services appropriately.
Researching a company’s How to Build a Salon Website or social media is one of the first things a new customer will do before deciding to schedule an appointment. Since digital media is available 24 hours a day, spend a considerable amount of time on this aspect of the business. Make sure to include this information on the website:
- Will a free consultation be offered for new clients?
- Short bio of salon owner(s) and new spa employees
- Photos of the new spa facility
- Examples of previous work and results
- Pricing of new services
- Hours of spa if different from salon
- Current job openings
Finding reliable and knowledgeable employees who are easy to retain isn’t as effortless as it sounds. Being the front line of the business, employees need to feel satisfied and happy with their jobs. Their work ethic and attitude ultimately determine if a customer will return.
Things to Consider
Online marketing will largely determine the success of a spa addition. Follow the steps above to make sure the business’ website is successful. Having an updated, easy-to-navigate website and Facebook page with different promotions and events is another key factor to success.
Before jumping on this idea, gather the resources to make it happen. In the beginning, offer services more comfortable to manage and gradually build the business up.
Finally, determine how many competitors are in the location of the salon and spa. What level of competition will the spa face from other existing spas?
Adding a spa to a salon increases profit potential and opens up a wide range of services for clientele. Start the process of opening your new business today by checking out Salon Equipment Guru's spa furniture.